Internet marketing competition is tough without a doubt. However, if you think deeper and analyze with focus and precision, competitor’s websites can reveal a variety of useful information that you can use and take advantage to increase your site’s popularity and traffic. How? Here are some ways on how to study and analyze your competitor’s website.
Identify the Best and the Leading Websites
First of all, identify the leading and major competitors. You can search for these leaders at Yahoo’s directory, a perfect venue to fish for the top players. Getting to know the major players in the business is advisable and a good way to start picking up advantages. As observed by others, a sneak peek at competitors of similar category to your own domain is one of the initial steps you should take to have a clear understanding of your web site. You can even print the pages from the directory to have closer look. You can discover more of your solid competitors as you browse the pages. When you’re done searching for the big players, discover some of their significant and brilliant methods on how they approach online customers. You can also view their latest product, services etc.
To find out which website achieve the most traffic and popularity, you can make use of sites like Media Metrix 500 for additional information. Relative traffic can be determined through the use of the well known tool Alexa. You can place it as an add-on to your browser that ranks the traffic for every web site you visit. It also informs whether it is positioned in rankings from top 100 to top 1000. With this tool, an idea will surely get into your mind and be aware of your competitor’s standings.
Examining the Top Players
Here’s the next step: Closely identify and scrutinize the top 5 or 10 competitors. Eventually the quick study you’ve done would at least feed you a lot of critical information. And from here, there is a lot that can learn by looking at the competitors’ web sites and examining them. There are things you should look for in these sites. Basically, look for:
1. Make sure you check to see what products or services competitors offer, and note anything that’s different from your own offerings.
2. Find some holes as many as possible. Look for gaps that you believe you could fill.
3. Assess some factors like the presentation, convenience etc. Think about the functionality, look and feel of the competitors’ web sites.
4. Assess the advertising campaigns and other operations they are operating.
5. Look at their strengths and weaknesses, from the customer’s point of view.
6. Try to discover their methods and approach. By studying the site very closely, you will eventually see the strategy they are using.
Handful of sources can easily be accessed if you want to try dealing with a public company. Gather as many vital details as you can, and then jot down the important names of their major players.
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great post and great reading.